Task: to offer a solution — to increase knowledge about the product, update the contact base, improve brand perception.

Solution: create a competition quest between surgeons — they should solve professional cases while getting comments from a candidate of medicine. Everyone wants to be a king in their profession. To become a king, you have to go through a lot of challenges. In fairy tales, a wise adviser always helps in this way (we have a medical expert) and magic tools (tips). Original illustrations, locations and characters help to keep the interest of completing it.

Campaign results:

• Number of participants (surgeons): +64.8% of the plan
• Changing the understanding of the key USP after the campaign: 67% vs 13% (at the start of the project)
• Doctors rated the quest as an interesting tool throughout the show

Design Lead — Rina Kuznetsova / Art Director — Alexander Kireev / Designer — Olga Gutsalo

Led creative and design process. The project was focused on training pharmacists to study the company products, the difference between them, and practicing communication with different people in a playful way.

All KPIs planned at the start of the project were achieved:


• 67.4% of participants completed the quest to the end.
• Pharmacists rated the benefits of the quest for their practice by 8.6 points out of 10.
• The quest also became an information guide for a series of visits by medical representatives.

Design Lead — Rina Kuznetsova / Art Director — Alexander Kireev / Designer — Anastasia Maslova

This quest is a virtual duel between andrologists — their tasks were to solve professional cases while getting comments from a candidate of medicine. The project was designed in the Wild West theme focused on the spirit of the harsh male world.

Design Lead — Rina Kuznetsova / Art Director — Alexander Kireev /
Designers — Anastasia Maslova, Anastasia Pashedko

The quest is based on a racing game. Time penalty is added if you apply for a hint from a candidate of medicine or if your reply is incorrect. The doctor's task is to make decisions as fast as possible to anticipate of the patient's pain syndrome.

Design Lead — Rina Kuznetsova / Art Director — Alexander Kireev / Designer — Anastasia Pashedko

This is an educational game for parents that teaches them to read their kids symptoms and distinguish which of them indicate a disease and which are a false cause. In this game the parents are able to construct their kid's avatar and pick a company of his/her friends so that they can spend time together, for example a museum visit, a hike or a birthday party.

Design Lead — Rina Kuznetsova / Art Director — Alexander Kireev / Designer — Anastasia Pashedko

This landing page is a New Year's gift for agencie's clients. Making a wish when the star is falling down is a classic way to make your dreams come true — by designing this page my team made it possible for everyone to make their wishes for the holidays.

Design Lead— Rina Kuznetsova / Designer — Anastasiya Pashedko

Design Lead— Rina Kuznetsova / Art Director — Alexander Kireev / Designer — Anastasiya Pashedko